How to Know What to Post (Without Spending Hours Researching)

If you’ve ever sat down to post on Instagram or Facebook and thought, “What do I even say?”—you’re not alone. Most business owners waste more time brainstorming content ideas than actually creating the content itself.

Scrolling for inspiration, copying competitors, or getting lost in Google searches… it’s exhausting. And honestly, it’s one of the biggest reasons people give up on posting altogether.

But here’s the good news: you don’t have to spend hours researching what to post. With the right system, you’ll always know exactly what to say and how to say it.

The Real Reason You Feel Stuck

When you sit down without a plan, your brain has too many options. Do you post something inspirational? Do you educate? Do you promote your offer? All that indecision slows you down and leads to… nothing.

It’s not that you don’t have value to share—you just need a framework to organize your ideas so you’re never starting from scratch.

The Simple Fix: A Content Framework

Instead of guessing every time you post, follow a proven framework. Think of it like a content “menu” you can rotate through:

• Connection posts → help your audience feel like they know you.

• Education posts → show your expertise and build trust.

• Promotion posts → invite people to work with you.

When you cycle through these three types, your content stays fresh and strategic.

How to Make Posting Even Easier

1. Batch Your Ideas

Take 30 minutes once a month to brainstorm topics for each type of content. That way, you’re never stuck on posting day.

2. Reuse What Works

Look back at your analytics. Which posts got the most comments or saves? Tweak and repost those ideas. Repetition is powerful.

3. Use Templates and Scripts

This is the real time-saver. Instead of writing every post from scratch, use proven templates that give you the structure—you just fill in the blanks with your story or offer.

Why This Matters for You

Every hour you spend overthinking content is an hour you could be serving clients, spending time with family, or resting. When posting feels simple, you’ll actually stay consistent—and that’s what grows your business online.

Ready to Stop Overthinking Content?

This is exactly why I created my done-for-you content membership and intensives. Inside, you’ll get ready-to-use scripts, templates, and posts so you’ll always know what to say. No more wasted time, no more staring at a blank screen.

👉 Want to finally have a clear plan for your content? Book a call here and let’s get your strategy in place.