3 Content Types Every Business Owner Needs to Post for Growth
Let’s be real, posting on social media can feel like a full-time job. You sit there thinking, What do I even share today? And before you know it, another week has gone by without posting.
Here’s the thing: you don’t need to overcomplicate it. Growth on social media doesn’t come from fancy strategies or posting every single day—it comes from sharing the right mix of content that actually connects with people.
And if you’re wondering where to start, I’ve got you. There are three types of content every business owner needs to post if they want to grow. Master these three, and you’ll finally feel like your social media is working for you, not against you.
The 3 Content Types That Actually Move the Needle
Think of these as the “big three” that keep your content balanced. If you rotate between them, you’ll build trust, connect with your audience, and promote your business—without feeling salesy or running out of ideas.
1. Educational Content
People follow you because they want to learn something from you. Educational content shows off your expertise and positions you as the go-to person in your industry.
Some ideas:
A simple “how-to” tip you know by heart
Busting a common myth your clients always believe
Answering a question you get all the time
Breaking down a process you use in your business
👉 Quick reminder: Don’t overthink it. What feels basic to you is often mind-blowing to your audience.
2. Inspirational Content
This is where you let your audience connect with the human behind the business. People love stories, wins, and even struggles they can relate to. Inspiration builds trust in a way that facts and figures never could.
Some ideas:
Share a client success story (even a small win)
Post about a challenge you overcame as a business owner
Celebrate milestones and let people cheer you on
Share a quote that really resonates with your values
The key? Make it personal. The more your audience feels like they know you, the more likely they are to buy from you.
3. Promotional Content
Yes—you should talk about what you offer. Too many business owners shy away from promoting because they don’t want to sound pushy. But here’s the truth: if you never tell people how to work with you, they won’t know!
Some ideas:
Share your services and the results they bring
Post about a special offer or package
Explain why your product makes life easier
Invite people to book a call with you
Keep it balanced. Aim for about 80% value (educational + inspirational) and 20% promotional. That way, your feed feels helpful and not salesy.
Keep It Simple (and Sustainable)
When you focus on these three content types—educational, inspirational, and promotional. Then, you’ll stop spinning your wheels and actually see growth. The best part? You don’t need to post every single day. Just stay consistent with these three, and you’ll build an online presence that brings people closer to your business.
And if the thought of creating all this content still feels heavy? That’s exactly why I created my done-for-you content membership. Every month, I give you ready-to-use captions, graphics, and templates so you don’t have to start from scratch. It’s like having a social media manager in your pocket—without the big price tag.
Curious how it can save you time and help you grow? Book a call with me here, and let’s talk about making social media the easiest part of your business.
